Welcome to the Fans of the Don Geronimo Show episode #55: Marketing Plan B. My last article, “Could this Idea Change the Face of Podcasting?” was not received well by Don, and I understand why. My goal was to find some creative ways to promote the show by combining Don’s subscription-only, traditional advertising model with the popular “freemium” model, thereby boosting exposure to the show in a fresh, new way.
To my surprise, Don made it quite clear that he does not want to post any of the archived shows, as this is an important subscriber benefit. As a subscriber myself, I have hundreds of shows saved, even back to the KHTK days, but I have yet to listen to a full archived show because I am so busy catching up on the last two or three current episodes. Of course, this is just my experience, and does not represent the experience of other subscribers. Nevertheless, I’ll leave the driving to Don and just be a good fan and support the show.
#DGSArmy Marketing Plan B
And now this brings me to #DGSArmy Marketing Plan B. When I originally started the fan site during the KHTK days, I would create a weekly review consisting of show notes, notable bits with times, audio clips, etc. I originally planned to create a weekly review podcast, but I was not comfortable sitting in front of a mic by myself in my basement talking to no one in hopes of keeping fans up-to-date via audio. After doing some trial runs, I soon realized that the weekly website review was good enough, although I still wanted to post DGS related content on iTunes to help boost exposure to the Don Geronimo Show.
Although Don doesn’t want to post full archived shows on iTunes, maybe he would be open to the Fans of the Don Geronimo Show podcast idea where I and a few other super fans get together to recap the daily shows, including the playing of short audio clips.
Just Joining Us?
In case you’re just joining us, Don’s LIVE podcast can be heard 6:00-9:00 AM PST / 9:00-12:00 AM EST at DonGeronimoPodcast.com for paid subscribers. Paid subscribers who can’t listen live can download the shows in MP3 format at any time. For a free sample, click here. For a quick tutorial on how to download the podcast to an iPhone, click here.
If you are interested in getting involved with the Fans of the Don Geronimo Show website, just contact me here. If you have a specific question for me, just use the hashtag #AskLukeStevens in your comments on iTunes, Twitter, Facebook, email, etc.
For all the latest updates, including show notes, links, and more, make sure to bookmark dongeronimo.org. You can also find us on Facebook, Twitter, YouTube, and Google+. If you would like to subscribe to our non-intrusive newsletter, just use the sign-up forms plastered all over the site, or just click here. You can also leave a message on our feedback line at (313) 338-9958. Lastly, you can send your feedback by going to our Contact page. Once again, thanks for all your support!